Explainer videos are brief, engaging videos that explain a product, service, or concept in a basic and straightforward manner. They are frequently used on landing pages, social media platforms, and email campaigns to catch potential consumers' attention and increase conversions.
But what makes explainer videos so powerful, and how can they help your digital marketing strategy? Here are some of the benefits of including explainer videos in your internet marketing arsenal.
Explainer videos increase brand awareness and trust
Creating a strong brand identity and reputation among your target audience is one of the primary aims of digital marketing. Explainer videos may help you accomplish this by showing your unique value proposition, personality, and tone of voice in an engaging and memorable manner.
Explainer videos can also help you build trust and credibility with your audience by showing how your product or service works, what problems it answers, and how it can enhance their lives. You can increase your authority and reliability in your niche by employing testimonials, case studies, and social proof.
Explainer videos boost SEO and organic traffic
Another benefit of explainer videos is that they can improve your search engine optimization (SEO) and drive more organic traffic to your website. According to a study by Wistia, websites with video content are 53 times more likely to rank on the first page of Google than those without.
This is because explainer videos can increase the dwell time, click-through rate, and bounce rate of your web pages, which are important ranking factors for Google. Explainer videos can also generate more backlinks, shares, and comments from other websites and social media platforms, which can boost your domain authority and visibility online
Explainer videos enhance engagement and conversions
Finally, explainer videos can help you engage your audience and convert them into leads, customers, or advocates. According to a survey by Animoto, 93% of marketers say that video is responsible for some of their sales. Moreover, 84% of consumers say that they have been convinced to buy a product or service after watching a video.
This is because explainer videos can appeal to the emotions, motivations, and pain points of your viewers and persuade them to take action. Explainer videos can also simplify complex or technical concepts and make them easier to understand and remember. By using clear calls to action, you can guide your viewers to the next step in your marketing funnel.
Explainer videos are powerful tools that can help you achieve your digital marketing goals. By creating high-quality, relevant, and compelling explainer videos, you can increase your brand awareness, trust, SEO, traffic, engagement, and conversions. If you want to learn more about how to create effective explainer videos for your business, contact us today.